Head of Content and Creative

About Unbiased

Imagine if life had its own navigation system. One that lets you see exactly where you are today and where you want to be. One that helps you and your family find your way. With Unbiased, you can manage all of life’s biggest decisions in one place. Find the experts to support you at every step, see what’s on the horizon, plan ahead and be ready for the unexpected. By mapping out your choices and giving you full control, Unbiased enables you to set your own destination.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with intelligent, motivated people who believe in this. We have a fun, relaxed environment in which we are simply trusted to get stuff done. 

The Role

We are looking for a creatively energetic content leader with B2B2C experience who can easily transition from strategic to being hands on to engage and inspire consumers (those looking for independent financial advice) and customers (paying subscribers) to act. This role is for someone who is happy to work in a small marketing team and grow content capabilities over the coming months.

You will be leading content creation and production across the business ensuring that all content meets audience and brand needs while delivering against strategic, campaign and project objectives. You will be expected to write some seriously great content that makes audiences think, builds trust in our brand and gets them engaged.   

You will be a champion of the Unbiased tone of voice, helping us position our brand story, help demystify financial advice for our consumers, inspire new subscribers and intrigue prospective customers.

You will be instrumental in developing and leading the content strategy ensuring that you apply content across relevant channels for maximum impact - from optimal presentation of messages, through products/services, video, search-optimised editorial to social activity.

You conceptualise storytelling ideas to leverage brand awareness, add commercial value and reinforce brand positioning for both consumers and customers.

You will lead all creative development and manage the marketing designer. You will collaborate with other stakeholders such as product and tech team to deliver content that drives awareness, engagement and conversion. 

In a nutshell you will be responsible for:

  • Delivering creative assets that will drive and support the commercial ambitions of the business and quarterly OKRs
  • Develop and articulate the brand’s voice by narrating its story across all touchpoints.
  • Demonstrating great writing ability, preferably showing a great understanding of financial content, in order to be able to write or review articles written by agency resource or within the team
  • Devising and implementing the end-to-end content strategy, ensuring the CRM programme is enriched with meaningful content. 
  • Leading all brand comms. Manage the designer and any agency copy writing resource in producing pitch-perfect comms across print, digital and social. Oversee digital production and delivery.
  • Working with the SEO manager to drive organic search visibility through creation of optimised content. Working with key stakeholders within the business in order to help elevate the business to the top of Google’s organic search listings. 
  • Developing and leading social strategy. Work with the Marketing team, ensuring engaging content is published across social media accounts with the appropriate frequency for existing followers, and generating creative to attract consumers and drive new customer leads.  
  • Working with Affiliates and Partnerships to deliver partner content that drives consumer and customer leads.
  • Leading in the delivery of high-quality, cross-channel content (editorial, design and audiovisual) across Unbiased
  • Establish and manage workflow for requesting, creating, editing, publishing, and retiring content
  • Monitor external trends and developments in area of expertise, and apply them where appropriate


To succeed, you’ll need the following essential experience/skills…

  • 5+ years of proven experience creating content
  • Ability to think creatively about requirement and deliver high brand standards
  • Experience and confidence working on digital platforms 
  • Experience writing copy to a brand's tone of voice
  • Experience in leading and managing a growing creative team 
  • Excellent copywriting, communication skills and the ability to work cross functions
  • Highly collaborative, detail oriented with the ability to manage multiple projects at once
  • Experience of applying quantitative and qualitative audience insight to creative output.
  • Excellent project management skills with ability to manage productions/editorial schedules
  • Experience of managing/leading digital production and delivery.
  • Experience with creating compelling messages for different target demographics.
  • Experience of working and/or ability to work in a quick response environment to reprioritise activity and meet emerging organisational needs in a timely manner.
  • Proficient user of Microsoft Excel, Google Analytics, Google Ads, Facebook Business Manager, Google Tag Manager and other relevant tools
  • Ability to build strong relationships with stakeholders including senior leadership and manage expectations
  • University degree in a business, journalism, marketing or a related subject
  • Fluent in English


  • Experience of working within the finance or property verticals.
  • E-commerce/online marketplace/SaaS environment


How we’ll take care of you... 


Share options: We want our whole team to share in our success, you’ll be a key part of the business helping our growth, so you’ll be allocated valuable options in Unbiased

Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future

Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development 

Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App 

Social Events: We’re a social bunch (lockdown’s permitting…) so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon


The Usual Benefits 


 Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here 

Flexible working: we’ll work with you to find the balance of office-based work and remote working 

Cycle to work scheme 

Season ticket loan 

Life insurance 


Equal Opportunity  

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status


Data Privacy 

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data. 

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it. 



As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.

Or, know someone who would be a perfect fit? Let them know!


32-38 Saffron Hill
EC1N 8FH London Directions peopleteam@unbiased.co.uk View page

What makes us different?

Want some insight into how we work as a team? Here are our culture behaviours that are at the core of everything we do:

Be relentless about progress

To be the best at what we do, we push things forward with tenacity. 

There will always be blockers, we always find ways around them. 

Enjoy the journey

We celebrate successes and give kudos to our colleagues for a job well done, no matter how small.

Share and seek input

Our most valuable asset is our people. We embrace challenge and different opinions and are more interested in learning than being right. 

Risk failure to achieve success 

We iterate often, fail quickly, learn and go again. But this doesn't mean we sacrifice the quality of our work. We aim for excellence in everything we do but we also acknowledge that sometimes we need to say: for now, it is good enough. 

Own it and get it done

We don't point blame or find excuses. We are accountable and take responsibility for our mistakes and when we don't deliver. We totally own our failures and learn from them. 

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