Subscription Marketing Manager

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About Unbiased

With Unbiased, you can manage all of life’s biggest decisions in one place. Find the experts to support you at every step, see what’s on the horizon, plan ahead and be ready for the unexpected.

We have big ambitions to revolutionise how people make the biggest decisions in their life, so they can ensure they are making the right plans for their future. We have a talented team who share our vision and know that to be the best at what we do, we need to be relentless about progress. We are a team of doers who move quickly, collaborate and learn from our mistakes.

We are enjoying this exciting journey we are on – we are helping people and shaping a growing business at the same time.

The Role

Your role is absolutely key to the Professional proposition, developing and implementing our acquisition strategy to grow subscribers whilst continuously analysing behaviours and leveraging data intelligence to improve their experience. You will be adept at understanding customers and their motivations, using these insights to optimise their experience and drive engagement, tenure and basket spend. You will be sharing customer intelligence across the business, working cross functionally to produce the best experience of Unbiased for our customers and adeptly use these innovations to create valuable brand and feature messaging to increase perceived value, engagement and win new customers.

You'll be responsible for...

Owning subscriber intelligence - from reporting to behavioural insights
Driving subscriber acquisition campaigns
Implementing subscription best practice to engender loyalty and increase engagement and tenure
Implementation of churn reduction programmes
Design and execution of marketing campaigns to hit KPIs

To succeed, you'll need...

4+ years experience in a B2B or SaaS subscription marketing role
Experience using data insight and intelligence to shape acquisition and retention initiatives
To address churn and engagement through propensity modelling and segmentation
To coordinate and execute acquisition campaigns
To manage promotions and discounts to the subscriber base
To communicate product features and benefits to improve value
To be passionate about subscription marketing, implementing best practices and improving efficiencies

Job Type: Permanent

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