Overview

Unbiased is looking for an interim Chief Marketing Officer to lead the next phase of growth across both sides of our marketplace. This role owns marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the Unbiased platform. We’re a high growth business, with plans to double revenues in the next two years, and deliver even more growth to our financial advice customers.

The interim CMO will lead an established marketing organisation of 12, drive immediate commercial performance, and build the strategic foundations required for long term growth. The role requires a balance of strategic thinking, operational leadership, and strong data driven decision making.

Responsibilities

Long term B2C and B2B marketing strategy

You will define and evolve the long term marketing strategy across both sides of the Unbiased marketplace. This includes building a deep understanding of our two core audiences, financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels we use to reach them. You will lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals. The role requires the ability to translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation.

B2B pipeline building

You will lead the marketing function responsible for generating demand from financial advisors and advisory firms. The focus of this work is building pipeline value, ROI and driving new customer acquisition across the industry. This requires a strong understanding of our target customers and the different sales motions involved. You will oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles. This part of the business is evolving rapidly and is led operationally by the Head of B2B Marketing.

B2C trading performance

You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets. This responsibility requires strong capability in channel strategy, capital allocation, and performance forecasting. You will work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels.

Team development

You will lead and support the combined marketing teams across B2B and B2C functions. The role includes developing individual team members, strengthening leadership capability within the group, and improving overall team performance. You will help ensure the organisation is aligned around clear goals, effective collaboration, and strong execution.

Marketing innovation

You will challenge and evolve the way the marketing organisation operates. This includes identifying new tools, processes, and working practices that improve effectiveness and speed. A key focus will be the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation.

Requirements

Data-driven marketing leadership

You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making. You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes. You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.

Demand generation expertise

You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth. You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration. Experience with account-based marketing and supporting both mid-market and enterprise sales motions is preferred.

Acquisition channel expertise

You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation. You understand how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation. You are also aware of how emerging AI-driven search environments are changing discovery and distribution.

B2B CRM expertise

You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution. You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting.

Strategic planning and forecasting

You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement. You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives.

Cross-functional collaboration

You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned. You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace.

Communication and storytelling

You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision. You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives.

Personal attributes

You bring high energy, positivity, and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects.

Our Shared Values

At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too!

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.

• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.

• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.

• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers

How we’ll take care of you

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.

• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family

• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon. 

 
The Usual Benefits

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave)

• Flexible working: we’ll work with you to find the balance of office-based work and remote working

• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.

• Private Medical Insurance: you can add your dependents and spouse

• Payroll Giving: donate to your charities of choice in the most tax-efficient way, via salary sacrifice

• Life insurance 

• Cycle to work scheme 

About Unbiased

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.

We are building the marketplace that connects people who need financial advice with the professionals who can provide it. We are a high growth platform operating in both the UK and the US at a time when millions of consumers face increasingly complex financial decisions, from investing and retirement planning to mortgages and wealth management.

Unbiased helps people find trusted, regulated financial advisors quickly and confidently. For advisory firms, the platform provides a powerful growth engine that delivers high intent prospective clients and helps advisors scale their businesses in a digital first world. By combining deep consumer insight, sophisticated marketing capabilities, and strong relationships within the financial advice industry, Unbiased is transforming how people discover and access financial advice.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.

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Equal Opportunity 

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.