B2B Marketing Lead: 6 month fixed-term Project
We are hiring an experienced B2B marketer to accelerate our enterprise growth engine over the 6 months between June to December 2026 (Maternity cover).
Your focus will be to:
Build a clear, scalable B2B marketing strategy
Turn existing activity into a predictable & measurable pipeline engine
Deliver high-quality customer engagement (we have 10 events planned)
Strengthen customer revenue (upsell & retention)
By the end of the 6 months, we should have a repeatable, data-led B2B marketing machine that is clearly contributing to revenue growth in both the UK and US.
What good looks like after 6 months
By the end of the contract:
We have a clear, prioritised B2B strategy that the business believes in
Pipeline generation is more predictable & measurable
We understand which channels drive high-quality leads
Events are a proven & repeatable growth lever
Marketing is contributing to upsell and retention
Sales and Marketing are working as one system
Leadership has clear visibility on performance and ROI
What you’ll deliver in 6 months
1. A clear, executable B2B strategy
Define target segments across top 100 UK & US financial advice firms
Sharpen ICP, personas, and messaging
Audit current activity and identify gaps across pipeline, attribution, and conversion
Align fully with Sales, Product and Customer teams on priorities
2. A pipeline engine that works
Build and execute multi-channel campaigns
Improve lead quality, conversion rates, and attribution clarity
Establish clear channel ROI and budget allocation logic
Create tighter marketing to sales handoffs
3. High-Impact customer & prospect events (10 events delivered)
Own strategy, execution and follow-up of 10 high-quality events (roundtables, breakfasts)
Ensuring events are targeted, commercially valuable & well integrated into broader campaigns
4. Stronger customer marketing (upsell & retention)
Improve how we engage and grow existing customers
Build campaigns focused on upsell and retention
Work closely with the Customer team to identify and act on opportunities
5. A data-led marketing function
Define and implement clear KPIs and reporting
Bring clarity to attribution, funnel performance & campaign ROI
Create simple usable reporting for leadership
6. Team leadership & execution
Lead and support existing B2B marketing team members
Ensure strong delivery across outbound, inbound & Customer marketing
Raise the bar on pace and quality
About you
This is a high-impact, high-visibility 6-month role where your success is defined by what you build and leave behind. You’ll like fixing things that “sort of work but not really”, creating clarity from messy marketing and driving commercial outcomes quickly.
8+ years in B2B marketing in SaaS or marketplace
Experience operating at £20m-£50m+ revenue stage
Strong track record of driving pipeline and revenue
Highly data-driven and commercially minded
Experience targeting enterprise / senior stakeholders
Hands-on experience delivering high-quality events
Experience with HubSpot desirable
Comfortable being both strategic and hands-on in a lean team
Our shared values
At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too
Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers
How we’ll take care of you
Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.
Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
& The Usual Benefits:
Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)
Flexible working: we’ll work with you to find the balance of office-based work and remote working
Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
Private Medical Insurance: you can add your dependents and spouse
Life insurance
About Unbiased
Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.
With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more.
The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise.
Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
We have a talented team who share our vision and know that to be the best at what we do, we need to be relentless about progress. We are a team of doers who move quickly, collaborate and learn from our mistakes. We're enjoying this exciting journey we are on – we are helping people and shaping a growing business at the same time.
We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.
Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
Data Privacy
Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.
Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.
Agencies
As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager, speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.
London
Our Benefits
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Hybrid Working
We have a 60:40 split between remote and office working
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Private Medical Insurance
For you and your family
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Wellbeing Allowance
To spend on gym membership, classes, mindfulness apps and therapy
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Holiday
23 days annually, plus public holidays, 3 additional days for Christmas and your Birthday off too!
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Learning and Development Budget
Up to £1000 a year to spend on improving your skills
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Life Insurance
For your peace of mind
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2 Weeks 'work from anywhere'
Freedom to work from wherever you like for 2 weeks annually!
Our Values
Want some insight into how we work as a team? Here are our culture behaviours that are at the core of everything we do:
Be relentless about progress
To be the best at what we do, we push things forward with tenacity.
We focus only on those projects that will genuinely move the dial for the business. If something is a nice-to-do –don’t do it.
There will always be blockers, we always find ways around them.
We realise there is a huge benefit to acting today rather than waiting for tomorrow.
Enjoy the journey
We are excited about what we are doing at Unbiased! We are helping people and shaping a successful business at the same time.
We are achieving great things and we are surrounded by great people. Enjoy it.
Celebrate successes and give kudos to your peers for a job well done, no matter how small. All of these wins are driving our growth.
Share and seek input
Our most valuable asset is our people. We have a team of smart people working towards the same vision, so when we have an idea or an insight, we should be actively sharing it with others.
We embrace challenge and opinions and are more interested in learning than being right.
We know that always making independent, unanimous decisions won’t help us scale effectively.
We actively seek out different views and perspectives to maximise the chances of making the right decision and achieving success.
Own it and get it done
We are doers. When we say we are going to do something, we do our best to deliver quickly and on time.
If we can’t, we manage expectations and communicate.
We don’t point blame or find excuses. We are accountable and take responsibility for our mistakes and when we don’t deliver. We own our failures and learn from them.