Paid Media Executive
About the Role
We are looking for a Paid Media Exec to own the management and optimisation of our paid acquisition channels across both the UK and US markets.
This role will be responsible for executing and scaling paid media campaigns across platforms, including Google Ads and Microsoft Advertising.
Working closely with the Growth Manager, you will help implement strategies to improve campaign performance and drive incremental growth.
This is an exciting opportunity to play a key role in scaling our paid acquisition programme in the US market, while continuing to optimise our more established UK campaigns.
Responsibilities
Paid Media Strategy Execution
Execute the paid acquisition strategy across Google Ads, Microsoft Advertising, and other paid channels
Manage and optimise campaigns across Search, Demand Gen, YouTube, and display formats
Identify opportunities to scale high-performing campaigns while maintaining efficiency
Campaign Management & Optimisation
Own the day-to-day management of paid media campaigns across the UK and US markets
Monitor campaign performance and make data-driven optimisation decisions across bidding, targeting, and creatives
Manage budgets across campaigns to ensure efficient spend and pacing
Experimentation & Testing
Implement structured campaign experiments to improve performance
Test new targeting strategies, campaign structures, and messaging approaches
Collaborate with the Growth Manager to execute the experimentation roadmap
Performance Analysis & Reporting
Monitor and analyse campaign performance against set KPIs and optimising towards them
Provide regular performance insights and recommendations based on campaign data
Identify trends, issues, and opportunities that could impact growth
Cross-Functional Collaboration
Work closely with teams across product, analytics, and marketing to improve the acquisition funnel
Support landing page and messaging tests to improve conversion rates
Share insights from paid media data to inform broader marketing and growth initiatives
Requirements
Experience
3-5+ years of experience managing paid media campaigns
Proven experience managing Google Ads campaigns
Experience running campaigns for lead generation
Strong understanding of performance marketing metrics and optimisation strategies
Technical Skills
Advanced knowledge of Google Ads and Microsoft Advertising
Strong experience with keyword targeting, bidding strategies, and audience segmentation
Experience analysing campaign performance using tools such as Google Analytics
Familiarity with conversion tracking and attribution
About Unbiased
Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.
With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more.
The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise.
Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.
We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female founded company, with a culture focused on diversity and inclusion amongst our entire team.
Our Shared Values
At Unbiased, we’re guided by a set of shared values. If these sound like you, we’d love to meet:
Be relentless about progress – Move fast, solve problems, and focus on impact.
Own it and get it done – Take ownership and deliver meaningful results.
Share and seek input – Collaborate, communicate, and welcome feedback.
Enjoy the journey – Celebrate wins and support each other along the way.
How We’ll Take Care of You
Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family.
Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
The Usual Benefits:
Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)
Hybrid working: we’ll work with you to find the balance of office-based work and remote working
Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
Private Medical Insurance: you can add your dependents and spouse
Life Insurance
Cycle to work scheme
Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
Data Privacy
Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.
Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.
London
Our Benefits
-
Hybrid Working
We have a 60:40 split between remote and office working
-
Private Medical Insurance
For you and your family
-
Wellbeing Allowance
To spend on gym membership, classes, mindfulness apps and therapy
-
Holiday
23 days annually, plus public holidays, 3 additional days for Christmas and your Birthday off too!
-
Learning and Development Budget
Up to £1000 a year to spend on improving your skills
-
Life Insurance
For your peace of mind
-
2 Weeks 'work from anywhere'
Freedom to work from wherever you like for 2 weeks annually!
Our Values
Want some insight into how we work as a team? Here are our culture behaviours that are at the core of everything we do:
Be relentless about progress
To be the best at what we do, we push things forward with tenacity.
We focus only on those projects that will genuinely move the dial for the business. If something is a nice-to-do –don’t do it.
There will always be blockers, we always find ways around them.
We realise there is a huge benefit to acting today rather than waiting for tomorrow.
Enjoy the journey
We are excited about what we are doing at Unbiased! We are helping people and shaping a successful business at the same time.
We are achieving great things and we are surrounded by great people. Enjoy it.
Celebrate successes and give kudos to your peers for a job well done, no matter how small. All of these wins are driving our growth.
Share and seek input
Our most valuable asset is our people. We have a team of smart people working towards the same vision, so when we have an idea or an insight, we should be actively sharing it with others.
We embrace challenge and opinions and are more interested in learning than being right.
We know that always making independent, unanimous decisions won’t help us scale effectively.
We actively seek out different views and perspectives to maximise the chances of making the right decision and achieving success.
Own it and get it done
We are doers. When we say we are going to do something, we do our best to deliver quickly and on time.
If we can’t, we manage expectations and communicate.
We don’t point blame or find excuses. We are accountable and take responsibility for our mistakes and when we don’t deliver. We own our failures and learn from them.